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In June 2006, John Burns was given
his industry's highest honor when he was inducted into the
HFTP (Hospitality Finance and Technology Professionals)
International Hospitality Technology Hall of Fame. The
Hall of Fame was established to recognize industry visionaries
and their impact on the hospitality industry in 1989 and since
that time only 28 individuals have been honored with
induction. To learn more about the HFTP International
Technology Hall of Fame and previous honorees, please click
this link to HFTP's
website.
Identified by Lodging Magazine as
one of the ten hospitality experts changing the
travel industry, John Burns established Hospitality
Technology Consulting to assist hotels and other
travel companies deal successfully with the
increasingly complex world of electronic travel
distribution.
Born and educated
in Canada, Mr. Burns began his hotel management
career at university conference centers, first in
Ottawa and then in Vancouver, B.C.
In 1980 he joined
Hyatt International Hotels, initially serving as
Assistant Director of Sales at the 656-room Hyatt
Regency Vancouver and later in the chain's corporate
office in Chicago as Director of Reservation
Services. In 1986 he accepted the position of
Director of Reservations at Phoenix-based Ramada,
Inc., later becoming Director of Property Systems
Support, with responsibility for all technology at
Ramada's owned/managed properties.
Furthering his
expertise in hotel reservation technology, in 1990,
Mr. Burns joined THISCO (now Pegasus Solutions) as
its Vice President-Product Development. Moving to
INTRICO he developed that company’s customer
service organization for the ill-fated Confirm
Reservation System.
Mr. Burns founded
Hospitality Technology Consulting in May 1992.
Since then, as HTC's president, he has headed this
international consulting service specializing in
assisting hotel chains and independent hotels in
optimizing their central reservations and electronic
distribution programs. Strategic planning of
reservations and distribution technology, marketing
program optimization in the GDS and on the Internet
and successful management of central reservation
systems and centers are also core consulting
interests.
Mr. Burns, an
AH&MA Certified Hotel Administrator (CHA), is a
past Board Member of the Hotel Electronic
Distribution Network Association (HEDNA) and past
chairperson of the that organization's Technology
Committee and its Application Committee. In
2002 he received HEDNA's Outstanding Contributor
Award for his support of the association's activities
over the past decade. Burns is also
active in numerous other travel organizations
including ISHC, HFTP, and HSMAI. In 2006 he received the
International Society of Hospitality Consultants' Pinnacle
Award recognizing his expertise as a consultant in his field
of specialization.
He has authored
three training programs for the HEDNA as well as
numerous articles for hotel and travel industry
publications - some now used as course materials by
the Cornell University School of Hotel
Administration. Mr. Burns speaks frequently to
hotel management, GDS and travel industry audiences.
Mr. Burns and his
wife/business partner (Judy) reside in Scottsdale,
Arizona.
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